Adidas
The debut of the Adidas retail store marks the brand's first foray into the Roblox platform, bringing the iconic Three Stripes to Roblox.Our offering combines real-world branded merchandise, sought-after items from Roblox user-generated content (UGC) sellers, and exciting collaborations with renowned content creator Rush and fashion designer Karlie Kloss.
ABOUT
We placed an Adidas shopping center in a game experience with over a million daily active users (DAU), allowing players to visit the shopping center, try on the latest products, or even wear them immediately after purchase to show off to their friends. Within a month, our shopping center received 25 million visits, and various interactions involving trying on clothes and shoes exceeded 10 million.
