Almond
The plant-based protein health food brand from China, "Almond," is making its way into the global market. Our mission? Seamlessly integrate "Almond" into Roblox, leveraging deep collaborations with game experiences to convey the brand image of "quality first" to numerous consumers and embed the brand concept of "health for the long term" into their minds.Our strategy is to ensure that many consumers become familiar with the "Almond" brand and leave a lasting impression, all while playing the game without even realizing it. To achieve this, we have incorporated Almond's ingredients into the in-game characters and meticulously created exclusive scene spaces and running race gameplay.
Branding elements implantation
We have cleverly integrated the core elements of the brand into the game, turning almonds and walnuts into in-game NPCs, while Almond milk has become a special item, and processing factories have been transformed into game maps. These rich and engaging formats have led to an impressive total gameplay time of 325,000 hours, significantly enhancing user awareness of the Almond brand.
