"Hyundai reshapes the boundaries between the automotive and digital worlds."

Hyundai Mobility Adventure is an automotive virtual space launched by Hyundai Motor Korea on Roblox. In this virtual space, players can experience Hyundai's mobility products through Roblox avatars.

The game aims to showcase Hyundai's innovative models and future mobility solutions through the virtual world, while building long-term interaction with young consumers.

Thomas Schemera, Global Chief Marketing Officer of Hyundai's CX Division, said: In order to build innovative relationships with young people, the virtual customer experience content will be enhanced on Hyundai Mobility Adventure, one of the next-generation customer experience (CX) platforms, to familiarize young people with Hyundai's new vehicles and future mobility solutions.

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