Gucci Town Arrives on Roblox

Gucci Town, Gucci's virtual space on the Roblox platform, takes full advantage of Roblox's creativity and gameplay to incorporate Gucci's brand elements, design concepts, and product features, providing Roblox players with a new, immersive brand experience.

This dynamic world allows players to interact with Gucci's iconic elements, discover Alessandro Michele's brilliant vision, express their true personalities, and engage with members of the global community.

The overall design of Gucci Town is closely centered on Gucci's brand style and philosophy, creating a virtual environment that is both modern and luxurious.Classic Gucci design elements, such as the iconic double G logo and red and green stripes, can be seen throughout the space and are skillfully integrated into the architecture, décor and interactive elements.In this way, the Gucci brand and products are directly showcased.

In the two years since the launch of Gucci Town on Roblox, the game has generated 4,900W+ user visits, 1 billion+ brand interactions and a 43% increase in off-site searches.This data reflects user satisfaction and love for the game Gucci Town, and demonstrates the success of Gucci's approach to combining the brand's vision with gaming elements.

This combination has not only increased user engagement and brand exposure, but has also had a positive impact on the Gucci brand.