Vans is the first to welcome the first virtual concept store! Too trendy!

In 2023, Vans launched its new pinnacle collection, OTW by Vans, a new platform that brings together the brand's highest level of product expression and brand experience with innovators in art, design, style, skate culture and entertainment. 

To increase the platform's visibility in the marketplace, Vans has created an exclusive virtual gaming space on Roblox called “Vans World,” which allows the brand to showcase its unique skateboarding culture and brand image to a wider audience.With this launch, Vans becomes the first brand to bring skateboarding, fashion and community together, with four pieces of Vans apparel available for gamers to customize their experience.

Vans created an interactive skateboarding experience on the gaming platform Roblox.Vans World visitors can explore a virtual skatepark inspired by real-world destinations, including the Vans Off the Wall skatepark in California.

Vans World allows users to feel like they are in a virtual world created exclusively for Vans and skateboarding enthusiasts. It is also a vibrant advertisement for Vans shoes and other gear. If you're a Vans fan, you won't have any complaints about this because you'll be part of this world out of your own free will.Players can also customize their Roblox avatars with Vans-branded shoes, apparel and accessories and design their own virtual skateboards.

Vans World has been live on the Roblox platform for only one year, and has already generated 110 million+ user visits for the brand, totaling 1.6 billion+ brand interactions and a 42% increase in brand reputation.